Stan Store is a great link-in-bio shop for creators selling courses and coaching. But it starts at $29/month and isn't built for physical products. If you sell things you ship or hand over, E2C gives you a full store for your bio at $0/month.
Both put a shop in your bio. The difference is what's behind it, and what you pay before your first sale.
Stan is designed around downloads, courses, and bookings. E2C handles physical products properly: sizes and colours, stock that counts down as you sell, shipping rates, and local pickup. Digital products, services, and events are built in too.
When someone asks "price?" in your DMs, send an E2C order link with the items already in their cart. They check out in a tap, and the order lands in your dashboard instead of a chat thread. Buyers can message you on WhatsApp straight from your store. See how it works.
Stan charges $29 or $99 every month after the 14-day trial, whether you sell or not. E2C has no monthly fee. You pay 1.99% of each sale, so a quiet month costs nothing.
A side-by-side look at what each platform includes.
| Feature |
E2C Store
$0/month
|
Stan Store
$29 – $99/month
|
|---|---|---|
| Monthly fee | $0 | $29 / $99/mo |
| Free plan | 14-day trial only | |
| Platform transaction fee | 1.99% | None |
| Physical products with variants | Basic | |
| Stock tracking | — | |
| Shipping options and local pickup | Manual | |
| Digital downloads | ||
| Services and bookings | ||
| Online courses | — | |
| Multi-item order links to send in a DM | — | |
| Email campaigns | Creator Pro ($99/mo) | |
| Analytics | ||
| Instagram auto-DM replies | — | |
| Start Free | stan.store |
Stan Store charges no platform transaction fee. E2C charges 1.99% per sale with no monthly fee. Payment processing fees (for example Stripe's) apply on both. Stan Store pricing as of October 2026.
Yes. E2C Store has no monthly fee and no product limits. You pay a 1.99% platform fee only when you make a sale. Stan Store has no free plan; it costs $29/month (Creator) or $99/month (Creator Pro) after a 14-day trial.
Stan Store is built mainly for digital products, courses, and coaching. Its physical-product tools are basic, with no stock tracking or automatic shipping rates. E2C is built for physical products as well as digital products, services, and events, with variants, stock tracking, shipping options, and local pickup included.
E2C has no monthly fee: you pay 1.99% of each sale, and nothing in a month you don't sell. Stan Store charges $29/month (Creator) or $99/month (Creator Pro) after its 14-day trial, whether you sell or not. Payment processing fees apply on both.
Yes. Every E2C store gets its own address (yourstore.e2c.store) that you can put in your Instagram, TikTok, or WhatsApp Business bio. You can also create order links with items already in the cart and send them in a DM.