Wix is a great website builder — but its free plan doesn't let you sell, and full e-commerce requires a $36/month Business plan. E2C is built specifically for selling online, with no monthly fee and every tool included from the moment you sign up.
Wix and E2C serve different needs. Here's what separates them for sellers.
Wix's free plan removes e-commerce features entirely. To accept payments and manage orders, you need the Business plan at $36/month. E2C has no paywall for selling — sign up, add your products, and start earning immediately.
Wix is a website builder that added e-commerce over time. E2C was built from the ground up for sellers — every feature, from product variants to the checkout flow, is optimized for selling. No drag-and-drop bloat, no extra configuration.
Wix's App Market has hundreds of add-ons — many of which are paid. E2C includes customer reviews, email marketing, analytics, and a customer inbox right out of the box. No hunting for plugins, no extra monthly costs stacking up.
A side-by-side look at what each platform includes for online sellers.
| Feature |
E2C Store
$0/month
|
Wix Business
$36/month
|
|---|---|---|
| Monthly fee to sell online | $0 | $36/month (Business plan) |
| Platform transaction fee | 1.99% | 0%* |
| Credit card required to start | Not required | Required for paid plan |
| Your own branded store | ||
| Unlimited products | ||
| Product variants (size, color, etc.) | ||
| Built-in analytics | ||
| Customer reviews (built-in, free) | Via App Market | |
| Email marketing tools (built-in, free) | Via Wix Ascend (extra cost) | |
| Customer message inbox (built-in) | Via Wix Inbox (limited free tier) | |
| QR code for store sharing | — | |
| Multi-currency support | 15+ currencies | |
| Full website builder (blog, pages, etc.) | — | |
| Booking & scheduling tools | — | |
| Start Free | wix.com |
* Wix charges no platform transaction fee when using Wix Payments. Standard payment processing rates apply (varies by region). Wix Business plan price shown billed monthly. Pricing as of 2025.
No. Wix's free plan does not include the ability to accept payments or manage orders. You need to upgrade to the Business plan ($36/month) or higher to use Wix's e-commerce features. E2C has no such requirement — you can start selling immediately for $0, with no credit card needed.
Wix does not charge its own platform transaction fee on Business plans when using Wix Payments. Standard payment processor rates still apply. E2C charges 1.99% per sale, plus your payment processor's rate via Stripe or PayPal. With E2C, there is no monthly subscription — so even with the 1.99% fee, lower-volume sellers often pay less overall.
E2C does not currently support custom domains, though this feature is on the roadmap. In the meantime, your store is accessible at your unique E2C store URL, which you can share and promote across all channels. Wix includes a custom domain with paid plans.
E2C is faster to get selling. Because it's purpose-built for e-commerce, there's no need to configure a website first — you set up your store, add products, and you're live. Wix's drag-and-drop builder is powerful but requires more time to configure for selling, especially if you're setting up a full site alongside your store.
E2C takes the opposite approach: everything is included. Reviews, email marketing, a customer inbox, analytics, and QR code sharing are all built in. Wix has an App Market with hundreds of integrations, but many popular features cost extra. With E2C, you don't need to budget for add-ons — the full toolkit is already there.
Yes. You can export your product catalog from Wix and re-add your listings on E2C. Our support team is happy to help you through the transition. Since E2C is free to start, you can set up your E2C store alongside your existing Wix account before committing to a switch.