Most e-commerce platforms charge you $20–$400/month from day one. E2C starts at $0. You only pay a 1.99% fee after a sale — so your costs always match your revenue.
Create Your Free Store Compare PlatformsPaying $19–$299/month before a single sale is a real barrier, especially for new and seasonal sellers.
Basic features like reviews, email marketing, and inboxes often require paid apps on top of the monthly plan.
Marketplaces like Etsy take 6.5%+ per sale, plus listing fees, plus payment processing — it adds up fast.
Being tied to a marketplace means you don't own your customers, your store, or your brand identity.
E2C gives you everything you need to launch and run a professional online store — without the monthly subscription. You only pay a small fee after a sale, so your costs are always proportional to your earnings.
Here's a quick snapshot of how E2C stacks up against the most popular e-commerce platforms.
Key pricing and feature indicators across the major platforms.
| Platform | Monthly Fee | Transaction Fee | Your Own Store | All Tools Built In | Free to Start |
|---|---|---|---|---|---|
| E2C Store | $0 | 1.99% | |||
| Shopify Basic | $39/mo | 0%* / 2%** | Via apps | Trial only | |
| Etsy | $0 | 6.5% | — | Partial | |
| Big Cartel | $0 (5 products) / $9.99+ | None | — | 5 products only | |
| Wix (eCommerce) | $17+/mo | None | Partial | — | |
| Squarespace | $23+/mo | 3%* / None** | Partial | — | |
| WooCommerce | Hosting: $5–20+/mo | None | Paid extensions | — |
* Shopify: 0% with Shopify Payments (~20 countries). ** Shopify: 2% without Shopify Payments. Squarespace: 3% on Business plan, 0% on Commerce plans. Pricing as of 2025.