About Us
A start-up making e-commerce easy and free.
The E2C Process
Everything you need to start selling online.
Customize
Make your store feel like how you want it. Dynamically add/remove sections, colours, pages and more.
Add
Add products, categories, badges and more to organize your shop pages.
Sell
Let your sales roll in. Ship orders, add tracking updates and deliver the best customer experience.
Monitor
Track your store sales & visits and get access to powerful analytics.
Meet the Team
Aspiring to make a positive impact.
Parth Modi
CTO
HK Modi
CEO
Puja Modi
CFO
About Parth
Parth is a passionate technology leader with extensive experience in full-stack development and system architecture. He drives the technical vision at E2C, ensuring our platform remains cutting-edge and scalable.
Background & Experience
- Full-stack development expertise
- Cloud architecture and DevOps
- E-commerce platform development
- Team leadership and mentoring
Parth is committed to building technology that empowers businesses to succeed online.
HK Modi
Chief Executive Officer
CFA, MBAAbout HK Modi
With over 26 years of global experience, Mr. Modi is a seasoned Solution Architect, Project Leader, and Subject Matter Expert in the Banking, Financial Services, and Insurance (BFSI) industry.
Background & Experience
- 26+ years of global BFSI experience across 5 continents
- Large-scale digital transformation and enterprise architecture
- Oracle Analytical Applications and Cloud Migrations expert
- Chartered Financial Analyst (CFA) and MBA credentials
Passionate about driving innovation and building high-performing teams, he transforms complex challenges into scalable solutions that enhance compliance, efficiency, and growth.
Puja Modi
Chief Financial Officer
CAAbout Puja Modi
With over 20 years of accounting and finance experience, Ms. Puja is a highly analytical and detail-oriented professional with expertise across IT, Investments, and Manufacturing industries.
Background & Experience
- 20+ years in accounting and finance across multiple industries
- Expert in GAAP and IFRS standards
- Digitization of Accounts Payable and workflow optimization
- Chartered Accountant with Bachelor of Commerce
Known as a team player with an ownership mindset, she thrives in dynamic environments, ensuring financial clarity, compliance, and sustainable growth.