About Us
A start-up making e-commerce easy and free.
E2C is more than just a platform
It’s your partner in growing from a side hustle to a global brand.
We provide a complete, prebuilt e-commerce website that allows you to sell to customers worldwide instantly. E2C gives you full control over your brand and your customers, with absolutely zero monthly fees. Our easy-to-use tools help you customize your store, manage inventory, and process payments securely—no technical expertise required.
Our Global Presence
We are committed to providing a secure and reliable foundation for your business. E2C is officially incorporated as:
- E2C Store Inc, Canada
- E2C Store Inc, USA
- E2C Store Solutions Pvt Ltd, India
Turn your passion into a business.
Build Your Brand
Customize your store's colors, layout, and pages to reflect your unique identity.
Organize Your Inventory
Move your products out of spreadsheets. Easily manage unlimited items, categories, and variants in one central dashboard.
Streamline Your Sales
Accept global orders securely and send tracking updates to delight your customers.
Scale With Data
Use our built-in analytics to track your visits, understand your sales, and grow your revenue.
Meet the Team
Aspiring to make a positive impact.
Parth Modi
CTO
HK Modi
CEO
Puja Modi
CFO
About Parth
Parth is a passionate technology leader with extensive experience in full-stack development and system architecture. He drives the technical vision at E2C, ensuring our platform remains cutting-edge and scalable.
Background & Experience
- Full-stack development expertise
- Cloud architecture and DevOps
- E-commerce platform development
- Team leadership and mentoring
Parth is committed to building technology that empowers businesses to succeed online.
HK Modi
Chief Executive Officer
CFA, MBAAbout HK Modi
With over 26 years of global experience, Mr. Modi is a seasoned Solution Architect, Project Leader, and Subject Matter Expert in the Banking, Financial Services, and Insurance (BFSI) industry.
Background & Experience
- 26+ years of global BFSI experience across 5 continents
- Large-scale digital transformation and enterprise architecture
- Oracle Analytical Applications and Cloud Migrations expert
- Chartered Financial Analyst (CFA) and MBA credentials
Passionate about driving innovation and building high-performing teams, he transforms complex challenges into scalable solutions that enhance compliance, efficiency, and growth.
Puja Modi
Chief Financial Officer
CAAbout Puja Modi
With over 20 years of accounting and finance experience, Ms. Puja is a highly analytical and detail-oriented professional with expertise across IT, Investments, and Manufacturing industries.
Background & Experience
- 20+ years in accounting and finance across multiple industries
- Expert in GAAP and IFRS standards
- Digitization of Accounts Payable and workflow optimization
- Chartered Accountant with Bachelor of Commerce
Known as a team player with an ownership mindset, she thrives in dynamic environments, ensuring financial clarity, compliance, and sustainable growth.