Get found on Google.
Connect your store to Google Merchant Center in one click, and your active products sync to Google Shopping automatically — free, with no feed file to build or maintain.
Start Syncing FreeHow it works
Connect once. It just keeps syncing.
From your admin dashboard, in the Google Shopping settings page.
Click Connect
E2C creates a Merchant Center account for your store automatically — no separate Google signup, and you get admin access to it.
Products sync
Your active physical products sync twice a day. A new or changed product can take up to 12 hours to reach Google.
Map categories (optional)
Assign each of your categories to a Google product category for more precise placement — or let Google guess from your listing text.
What syncs, and what doesn't
- Active physical products — sync automatically, twice a day
- Digital products, services & events — never sync, regardless of status
- Per-product exclusion — exclude any physical product from its own edit page
- GTIN & MPN fields — add product identifiers Google uses for matching
Kept in sync automatically
Update your product once. Done everywhere.
Change a price, update a photo, or mark something out of stock in your E2C dashboard, and the update flows through to your Google Shopping listing on the next sync — no manual feed edits, ever.
Try it FreeCommon Questions
Google Shopping FAQ
Only active physical products sync. Digital products, services, and events aren't supported by this integration and never sync, regardless of status. You can also exclude an individual physical product from its own edit page.
No. Clicking Connect creates a Merchant Center account for your store automatically — you don't need to sign up with Google first. You're given admin access to the created account so you can manage it directly whenever you'd like.
Products sync twice a day. A new or changed product can take up to 12 hours to reach Google, and Google's own review can take some additional time after that before a listing actually appears in search results.
Yes. Google Shopping's free listings don't cost anything to use, and there's no cost from E2C to connect or sync your products.
Get your products in front of Google shoppers. Free, one-click setup.
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