Linktree is a list of links. If you sell, every extra tap between your bio and checkout loses buyers, and Linktree takes up to 12% of what you sell through it. E2C makes the link in your bio a full store, for 1.99% per sale and no monthly fee.
Linktree is great at pointing people to your content. If your bio link is there to make sales, it should be a store.
With a link page, buyers tap your bio, find the right link, then land in another shop to start again. With E2C, your bio opens your products and checkout directly.
Linktree's selling tools focus on digital products and affiliate links. E2C handles sizes and colours, stock that updates as you sell, shipping rates, and local pickup, plus digital products, services, and events.
Linktree's seller fee is 12% on Free and 9% on Starter and Pro; only Premium removes it. E2C charges 1.99% per sale with no monthly plan to buy.
A side-by-side look for people who sell from their bio.
| Feature |
E2C Store
$0/month
|
Linktree
Free, Starter, Pro, Premium
|
|---|---|---|
| Monthly fee | $0 | $0 on Free; paid plans monthly |
| Platform fee on sales | 1.99% | 12% Free / 9% Starter & Pro / 0% Premium |
| Unlimited links on a bio page | Social links on your store | |
| Full storefront with cart and checkout | — | |
| Physical products with variants | Via a separate store | |
| Stock tracking, shipping, and local pickup | Via a separate store | |
| Digital products | ||
| Order dashboard and order emails | Via a separate store | |
| Multi-item order links to send in a DM | — | |
| QR code for your link | ||
| Analytics | Basic on Free; more on paid plans | |
| Start Free | linktr.ee |
Linktree seller fees apply to sales made through Linktree's built-in commerce. Payment processing fees (for example Stripe's) apply on both platforms. Linktree pricing as of October 2026.
Yes, for sales made through Linktree's built-in commerce. Linktree's seller fee is 12% on the Free plan, 9% on Starter and Pro, and 0% on Premium, on top of payment processing. E2C charges 1.99% per sale with no monthly fee.
Linktree's own selling tools focus on digital products and affiliate links. To sell physical products you generally link out to a separate store. E2C is the store itself: physical products with variants, stock tracking, shipping, local pickup, and checkout, all at the link in your bio.
If you mainly sell, yes. Your E2C store has its own address (yourstore.e2c.store), shows your products, and links to your social accounts. If you mainly share lots of links to other content, Linktree's free plan does that well, and you can add your E2C store as one of the links.
On $500 of sales through Linktree's Free plan, Linktree's seller fee is $60 (12%). On E2C the platform fee is $9.95 (1.99%). Payment processing fees apply on both.